BoConcept has grown its global presence as a retail lifestyle brand through a unique strategic market positioning – premium quality and design at a fair price, defined in the market sweet spot as “affordable luxury”.

Our business model and core competencies are applied throughout the value chain from design, branding and marketing to production, logistics, sales and customer service, allowing to optimize the overall sales performance in the stores.

We offer a strong toolbox, support and training within all areas of business and retailing, which makes the setup and management of BoConcept stores straightforward. Therefore, most of our partners are Multi-Unit Franchisees owning several stores.

BoConcept has also developed a superior model for generating quick cash flow, ideal for our Multi-Unit Franchise Partners and their expansion plans.