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A UNIQUE AND ATTRACTIVE RETAIL FRANCHISE MODEL

BoConcept has grown its global presence as a retail lifestyle brand through a unique strategic market positioning – premium quality and design at a fair price, defined in the market sweet spot as “affordable luxury”.

Our business model and core competencies are applied throughout the value chain from design, branding and marketing to production, logistics, sales and customer service, allowing to optimize the overall sales performance in the stores.

We offer a strong toolbox, support and training within all areas of business and retailing, which makes the setup and management of BoConcept stores straightforward. Therefore, most of our partners are Multi-Unit Franchisees owning several stores.

BoConcept has also developed a superior model for generating quick cash flow, ideal for our Multi-Unit Franchise Partners and their expansion plans.

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COUNTRY OF ORIGIN

Denmark

TYPE OF BUSINESS

Furniture retail

KIND OF LICENSE AVAILABLE

Multi-unit partner for region or countries

BUSINESS/FRANCHISE SINCE

1993

TYPE OF FRANCHISE

Furniture retail

COUNTRIES ALREADY COVERED

We are already present in 65 countries

TARGET COUNTRIES

US, France, Germany and Italy

INVESTMENT FOR A SINGLE OUTLET

350.000 € - 500.000 €

MASTER TERRITORY FEE

25.000 € per store

BRAND WEBSITE

FRANCHISE PARTNER PROFILE

  • Current Multi-Unit Franchise or Multi/Unit business owners
  • Investors or business owners willing to diversify their portfolio
  • Existing furniture retailers interested in discussing re-branding
  • Desire to growth
  • Ability to build up an organization and commit to an ambitious store development plan
  • Sales and business management skills and a willingness to lead, delegate and motivate
  • Retail experience and interest in design can be a plus

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